The Future of Podcasts is YouTube

"Amber is one of the best people I've ever worked with"

For the past 3 years I’ve worked as Ali Abdaal’s Podcast Producer - and most recently Head of Brand Partnerships & Email.

When I joined the team, Ali’s podcast, was a non-existent idea. Fast-forward to now, I’ve grown the podcast single-handedly from 0-500k subscribers on YouTube, amassed 22.8M views and over 8 million downloads across podcast apps in just 2 years, which generated over £500,000 in sponsorships and Adsense revenue.

500k

8M

downloads

subscribers

100+

episodes produced

£500k

in sponsorships & adsense

Hey, I’m Amber Baxter-Clarke 👋

I'm a Podcast Consultant and Strategist who helps creators and podcasters start, grow and monetise their podcasts on YouTube.

I’ve had the privilege of curating interviews with some of the world’s brightest and most creative minds and produced over 100+ episodes with inspiring creators, thinkers, entrepreneurs and high performers.

I’ve also signed 6-figures in sponsorship deals with brands. As well as developing high quality top of funnel lead magnets with a conversion rate of 75% and above, contributing to growing a 300k+ subscriber newsletter and boosting product sales.

In 2025, I aim to help my clients achieve their goals by providing expert advice and guiding them through every step of their podcasting journey.

More Podcasts I Work With:

Start, Grow & Monetise Your Podcast

Want to work with me? Here’s how I can help.

Podcast Audit (+ Growth Plan) 📈

What's included (Audit only):

• Show Concept: Does your podcast stand out and align with your target audience's needs?

• Podcast Packaging: A review of your artwork, title, description, and branding to ensure they are cohesive and compelling.

• Positioning and Differentiation: Insights into how your podcast competes within your niche.

• Show Content: Evaluation of your episode topics, structure, frequency, and delivery style to maximise impact.

• 2 podcast episodes (up to 60 mins each): A deep dive into specific episodes for detailed feedback on content, flow, and engagement.

• YouTube Analysis: A review of titles and thumbnails to optimise discoverability and click-through rates.

• Production Quality: An assessment of your technical quality to ensure a professional and enjoyable listening experience

• A written report and 20minute Loom: highlighting what’s working, what’s not, and actionable recommendations for improvement.

What's included (Audit+ Growth Plan):

I’ll not only audit your show, I’ll analyse your entire content marketing strategy, how you’re promoting and repurposing your podcast across socials, your funnels and beyond.

Everything from the Audit is included, plus a detailed growth strategy to help you scale your podcast and maximise your impact over the next 3-6 months. This includes:

• Social Profiles Analysis: A review of your podcast’s presence and performance across social media platforms.

• Advanced Content Marketing Strategy: Guidance on repurposing and promoting your podcast content to drive growth and engagement.

• Email Marketing Analysis (if applicable) : Advice on how to build and nurture your list. As well as recommendations for lead magnets.

• Growth Plan: A step-by-step action plan tailored to your goals, including strategies for audience growth, guest collaborations, and monetisation opportunities.

• A written report and 20minute Loom: Walking you thorough the audit and growth plan + free 30 minute call with me to ask follow up questions.

Perfect for you if:

• You've launched your podcast recently or it's been established for a while.

• You’ve hit a plateau and need an action plan and strategy to reignite growth.

• You're struggling with a specific aspect of your show or things just don't seem to be working and you're unsure why.

• You need a strategy to give your podcast direction and momentum.

Coaching Calls 👩‍💻

What's included:

• 1:1 1hr calls over Zoom or GoogleMeet tailored to your needs.

• Answers to all your questions about podcasting and beyond.

• You'll have the opportunity to list your questions before the call to make the most out of our time together.

• You'll get actionable advice and personalised recommendations that you and/or your team can implement immediately.

• You'll have the option to book recurring sessions for ongoing guidance and accountability for a special discount.

Perfect for you if:

• You’re just starting out and need guidance to get things rolling.

• You’re an experienced podcaster looking for expert insights to refine and improve.

• You’ve got questions, big or small, and want clear, actionable advice tailored to your goals.

• You value a flexible option to get the help you need, when you need it.

Here’s what I can help with:

• Ongoing High-Level Strategy: Strategic planning to align your podcast with your long-term goals, including audience growth, monetisation, and platform optimisation.

• Editing & Production: Professional editing and sound engineering to ensure every episode sounds polished and engaging.

• Uploading & Scheduling: Seamless distribution to podcast platforms and YouTube, with optimised titles, thumbnails, descriptions, and tags.

• Repurposing & Promotion Across Social Media: Editing the best moments from your episodes and repurposing these into reels and clips to drive traffic and grow your audience.

• Channel Management: Overseeing your YouTube channel and podcast platforms to ensure consistency, audience engagement and performance optimisation.

Perfect for you if:

• You have an established podcast and want to expand your reach by launching or optimising your presence on YouTube.

• You’re starting a brand-new podcast and already have an audience on another platform and want expert guidance to launch the right way.

• You’re struggling to keep up with the operational demands of your podcast and need tailored support.

• You want to free up your time to focus on creating content while leaving the behind-the-scenes work to a pro.

For this option, there’s a 3-month minimum commitment— here’s why it works both ways:

• For you, it provides the time needed to see meaningful results, as podcast growth and channel optimisation require consistent effort and strategic adjustments.

• For me, it ensures I have the opportunity to fully understand your vision, goals, and audience, allowing me to deliver the best possible outcomes.

• This timeframe allows us to build momentum, refine strategies, and create a solid foundation for long-term success.

Podcast Management 🤝

You’ve got 100s of questions about starting, growing or monetising a podcast and need someone who has the answers, either as a one-off or on a recurring basis.

You want to take your show to the next level - especially on YouTube. I’ll carry out an in-depth audit review, reporting what’s working, what’s not & how to improve.

This option is completely tailored to your needs—whether you want full end-to-end podcast management or support with specific aspects of production and growth.

£250 per hour

£50-£100

Due to popular demand, I'll be running monthly group workshops which will essentially be a group call with around 10 people who are thinking about starting a podcast or have already launched.

It'll be an opportunity to ask questions, learn from myself and others while fostering accountability and community. Depending on the size and experience of the group I may also give a short presentation.

If this sounds like something you'd like to be apart of, register your interest below.

Coming Soon...

Group Workshops 🙋‍♀️

Over 100+ Episodes Produced

I've sourced guests and produced over 100 engaging conversations across a range of topics including business, health & relationships. Here's a collection of some of my favourite episodes that I've produced.

Business & Entrepreneurship

Love & Relationships

Health & Wellbeing

Get in touch 📩

If you're interested in working together, fill out the form below and I'll aim to get back to you within 48hrs.

Behind the scenes

Here's a little sneak peak behind the camera - a highlight of my career being a surprise performance from Alicia Keys when we were invited to Spotify HQ to interview the founder and CEO Daniel Ek.